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Legal

Your privacy, in plain English.

We collect only what we need to quote, clean, get paid and answer you. We keep it secure and never sell it.

Last updated 29 September 2026

The short version

Six things worth knowing.

  • Only what the job needsYour name, contact details, address and the work you want, so we can quote, clean and invoice.
  • Never soldWe do not sell your data, and we do not use personalised advertising.
  • Tracking is your choiceGoogle Analytics and Google Ads measurement stay off unless you switch them on.
  • Calls may be recordedCalls to our office may be recorded and transcribed, so we keep an accurate record.
  • No card detailsCard and Direct Debit payments go through Stripe and GoCardless. We never see your card details.
  • Your data, your sayAsk to see, correct or delete what we hold at any time. We reply within one month.
On this page
  1. 01Who we are
  2. 02What we collect
  3. 03Why we use it
  4. 04Who we share with
  5. 05How long we keep it
  6. 06Cookies and advertising
  7. 07Your rights
  8. 08The small print

01Who we are

Who holds your data.

Data controller
Dan Lee, trading as Somerset Window Cleaning (sole trader).
Address
13 Rockhaven Business Centre, Gravenchon Way, Street, Somerset BA16 0HW.

This policy covers customers, anyone who contacts us, website visitors and the businesses we contact.

02What we collect

Only what the job needs.

  • Your details: name, email address, phone number and address.
  • The job: property details, the services you want and how often, notes, visit history, before and after photos for quality checks, and invoices. Card and Direct Debit payments are handled by Stripe and GoCardless; we never see your card details.
  • Calls and messages: calls to our office may be recorded and transcribed, including by automated tools, so we keep an accurate record.
  • Website: with each enquiry, your IP address, browser details and the page you came from, to prevent abuse and see how people find us. Google Analytics and Ads measurement run only if you allow them (section 06).
  • Business contacts: business names and contact details from public websites and directories, for relevant corporate businesses only.
  • Reviews: if you review us on Google, we may reply and show your review on this site with the name shown on Google.

Most of this comes from you. Some may come from Google (if you contact us through a Local Services advert), referrals, landlords or letting agents. Without basic contact and property details we cannot quote. We do not knowingly collect data from children under 16.

03Why we use it

Why we are allowed to.

Legal basisWhat for
ContractQuotes, bookings, the cleaning itself, invoices and payments.
Legal obligationKeeping financial records for 6 years (HMRC requirements).
Legitimate interestsCall recordings and transcripts, job notes and photos, review requests, keeping the website secure, counting visits without cookies, knowing which advert or page brought an enquiry, and direct marketing to relevant corporate businesses. You can object at any time, and direct marketing stops when you do.
ConsentGoogle Analytics, Google Ads measurement and any marketing that needs consent. These stay off unless you say yes, and you can withdraw at any time.

04Who we share with

Trusted hands only.

We use a small number of providers to run the business. Each gets only what its job needs:

  • Payments: Stripe and GoCardless.
  • Running the business: our customer records, email, phone, messaging, website hosting and security providers, and our accountant.
  • AI services: to sort messages and help our office handle enquiries.
  • Google: analytics and advert measurement (only if you allow them), spam protection on forms and address suggestions in the booking form.
  • Maps: when a map loads, your browser fetches it from OpenStreetMap, which sees your IP address.
  • Where the law requires: HMRC, the police or other authorities, and our insurers or legal advisers if there is a claim.

We do not sell your data. Ask us if you would like the full list of providers.

Some providers are based outside the UK, mainly in the United States. Where they are, we rely on the safeguards UK law provides, such as the UK-US data bridge or ICO-approved contract terms. Ask us for a copy.

05How long we keep it

Held no longer than needed.

DataHow long
Enquiries that do not become customers12 months after our last contact.
Customer records and invoices6 years after the last service (legal and tax requirement).
Call recordings and transcriptsKept with the enquiry or customer record, so 12 months or 6 years as above. Phone-provider copies may expire sooner.
Quality photos12 months.
Business prospects24 months after our last contact. If you ask us not to contact you, we keep just enough to honour that.
Analytics data14 months.

06Cookies and advertising

What we set, and when.

The site stores only what it needs to work unless you say otherwise, and you can change your choice at any time.

The same link sits in the footer of every page.
WhatWhen and how long
Your cookie choiceAlways, so we can respect it. It lasts 12 months, then we ask again.
Spam protection (Google reCAPTCHA)Loads with our enquiry forms. Google may store its own identifiers for this.
Google AnalyticsOnly if you allow analytics. Its cookies last up to 2 years.
Google Ads measurementOnly if you allow Ads storage. Kept for 30 to 90 days.

If you allow Ads storage and arrive from one of our Google adverts, we keep the advert's click reference to see whether it led to an enquiry. If you also allow Ad user data, we send your email and phone number to Google in hashed form for the same purpose. Hashing disguises them, but Google can still match them to an account. SWC does not use personalised ads.

For some consented Google Ads enquiries, we keep a separate recovery record containing your hashed email and/or phone number, advert reference and consent decision for up to 14 days from submission, so we can retry failed measurement; this copy is automatically deleted.

If you arrive from one of our adverts before answering the cookie banner, the enquiry form offers an optional tick box. It is never ticked for you. Ticking it switches on both Ads settings and leaves analytics off.

We keep the details of the advert or page you came from with your enquiry, so we know how people find us; we do not send them to Google with it. If you allow analytics or Ads, your browser also remembers that page until you close the tab. We also count visits with Vercel Web Analytics, which uses no cookies and does not identify you. It stops if you reject analytics.

07Your rights

What you can ask us to do.

  • See your data
  • Correct it
  • Delete it
  • Limit how we use it
  • Object to how we use it
  • Take it elsewhere
  • Withdraw consent
  • Complain to the ICO

Email info@somersetwindowcleaning.co.uk or call 01458 860339. There is usually no charge, we may ask you to confirm who you are, and we will reply within one month. Objecting to direct marketing always stops it.

08The small print

The small print.

  • Security: access is limited to our team and the providers above, and the website uses encrypted connections and spam protection.
  • Automated decisions: we make none that have legal or similarly significant effects on you.
  • Changes: we update the date at the top when this policy changes, and tell you before using your data for a new purpose.